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Are your brand’s intellectual property assets properly protected?

6th April 2020 by Charlotte Mitchell

Categories: Covid-19, What's New?
Tags: , , , , ,

The current necessary restrictions imposed by the Coronavirus (Covid-19) have meant many businesses are struggling to trade and may need to start from scratch when the economic climate recovers.  But what if a competitor acquires key Intellectual Property (IP) if a business ceases trading, meaning that any successor business will not be able to trade under a name that was recognisable to its former customers?

Increasingly, a business’s visual identity can be one of its most valuable assets, so during the uncertain times of  Covid-19 it may be prudent to review your businesses IP assets to ensure you have the necessary protection, should it be needed.

Many businesses register their IP rights, particularly Trade Marks, in a separate non-trading company which they control, which is then licensed back to the trading business.  This means that should the main trading business become insolvent, the business will still keep control of its IP assets, and will be able to use them in any successor business.

Laceys are really proud to be the only Dorset based firm to be recommended within Intellectual Property in the 2020 Legal 500 Guide, an independent endorsement for the excellent service we provide to clients.

If you would like to discuss the management of your IP assets, please contact Charlotte Mitchell from our Company Commercial team who will be happy to help.

Charlotte Mitchell

Associate — Corporate and Commercial

Direct dial: 01202 205049


Charlotte Mitchell

Charlotte is an associate in our Commercial team. Having gained experience working both in private practice and as an In-House Solicitor for a FTSE 100 Plc, an AIM listed national IT company and a global engineering company, Charlotte has a wealth of knowledge within IT, Supply of Goods and Services, Intellectual Property, Engineering, Telecoms and Privacy/Data Protection. Although a Commercial lawyer, she is also qualified as a Commercial Litigator and Non Practising Barrister, providing her with the unique advantage of knowing where contracts go wrong, and the ability to evaluate risk and advise accordingly.

Charlotte particularly enjoys working with businesses to help draw up, update and/or negotiate a wide variety of commercial contracts and agreements. Examples of the type of work and contracts which Charlotte advises upon are agency and distribution agreements, terms and conditions of business, website use, sale and supply of goods and services and Data Sharing Agreements. Charlotte also has experience of working with companies to help support and strengthen their compliance functions.

Away for work, Charlotte loves being outside whenever possible. Her favourite past times are tennis, running, walking, windsurfing and horse riding.

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